How to harness the power of CRM and Email marketing together?

Even in the age of social media, where thoughts, ideas, and information are quickly exchanged, email marketing has become one of the most effective business strategies to reach out to your target audience. If you will integrate Email Marketing with CRM software, it can not only leverage your sales process but also generate new customers and increase the brand name of your business.

What is Email Marketing?

Let’s start with the definition of email marketing. It is a simple form of direct marketing used to promote your company’s products and services. It tells and convinces people about your brand, keeping your customers engaged on your platform.

 

Maintaining transparency in your selling and cultivating relationships with your current customers can bring more potential customers. Email marketing CRM software is inexpensive, easy to use software that can generate huge revenue on less investment. 85% of U.S. retailers and 28% of online shoppers make subscriptions to product emails to stay informed about their favorite brands.

What is Customer Relationship Management software?

Customer Relationship Management (CRM) is used to manage customer interactions including both current and potential customers. It aims at improving business relationships to becoming reliable and reputed in front of its target audience. It enables you to better understand your prospects and anticipate their requirements.

 

By 2024, the SalezShark CRM software is predicted to boost revenue by offering the best customer service, valuable features, advanced technology embedded in its CRM tool where all customer information will be centralized into one single database.

 

The SalezShark Email marketing CRM software is highly capable to capture and organize your customer data to deepen your customer relationships by staying connected with customers, improve profitability, and streamline sales processes to accomplish your business goals.

Benefits of Integrating CRM & Email

It’s time to know the benefits if you will integrate email marketing with CRM software.

Audience Segmentation

This technique helps the marketers to send highly targeted emails to important prospects by segregating their list into small segments for better use and instant access. Incorporating email marketing with CRM will segment your audience by location, gender, shopping behavior, product interest, and email engagement.

Personalization

The next benefit is that you can personalize your messaging and send customized emails to your customers as per their interests and requirements. It will definitely produce 6 times higher transaction rates.

 

On forming relationships with customers, one-on-one experience is highly appreciated. Email subscribers better respond to your email content since it seems like it has been written just for them only. Thus, you are also suggested to integrate email marketing with CRM to increase the lead conversion ratio and click rates!

Automation

Email automation helps in automating your sales funnel to develop email drip campaigns to enable you to automatically send email messages to prospects on a set schedule.

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